- Video
Why in-person business networking is pointless:
One minute of effort for 6.5 hours of attention, or three hours in a grey room for 2.5.
▶Play the video: Why in-person business networking is pointless:I spent one minute of effort on a video. It got 1,000 views and returned 6.5 hours of attention.
You went to a networking event. You spent about three hours talking to 30 people in a grey room, all of you in grey suits, and got 2.5 hours of attention back.
Let me put that another way, in case it didn’t land. One minute for 6.5 hours of attention on my ideas. Three hours for 2.5. I don’t have to point out which one makes more sense.
The goal is the same either way. You want people paying attention to you, your business and what you think. The networking event cost three hours in a grey suit and reached 30 people. The video cost a minute and got 1,000 views.
Do the maths on where your hours go.
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Read the full transcript
so I spent one minute of effort to get 1,000 views to return 6.5 hours today you went to a networking event where you spent probably three hours to talk to 30 people in a gray room we all in Gray suits to return 2.5 hours of attention let me clarify one more time just in case you're not getting the point that I'm making I spent one minute to get 6.5 hours of attention on my video on my ideas you spent three hours to return 2.5 hours of attention I don't have to point out to you which one makes more sense do I