- Video
You are not the Apple website.
Apple could put its logo on a pig and people would still buy it. You can’t.
▶Play the video: You are not the Apple website.When I say something controversial like improving your Google PageSpeed score will improve your website, someone always replies: they don’t do that on the Apple website, do they?
No. You aren’t Apple, with the cash reserves of a small country. You aren’t Amazon, who made $247 billion through their website in 2024, and that was only 38.7% of their total revenue.
Like me, you’re a small or medium-sized business fighting for every scrap of attention online. Every view, every engaged visitor. So anything that makes Google pay more attention to you today than yesterday is worth doing. If a better PageSpeed score gives you even the tiniest boost in search, do it.
Apple’s site doesn’t score 90 plus on PageSpeed Insights. It doesn’t need to. Apple could put its logo on a pig and people would still buy it. It’s a billion-dollar company. You’re not.
If you want to know what the score measures, read PageSpeed Insights explained.
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Read the full transcript
When I say controversial things like, I don't know, improving your Google page speed score will improve your website, the correct response is not this. Well, they don't do that on the Apple website, do they? Because my response will be, and then I'll say this, you aren't Apple with the cash reserves of a small country. You aren't Amazon who make billions and billions a year through their website. By the way, if you're interested in the figure, it's $247 billion in 2024 to be exact.
Interestingly, that only made up 38.7% of Amazon's total revenue. Like me, you're a small to medium-sized business fighting for every scrap of attention on the internet, fighting for every single view, fighting for every engaged user to come to your website. So every little thing you can do to make Google to pay more attention to you today than it did yesterday is valuable. So if improving your Google page speed score on your website gives you even the tiniest boost in Google search engines, the correct response is to do it. The incorrect response is this.
Apple's website is not 90 plus on Google page speed insights though is it? Because my response will still be And then I'll say this. Apple could put an Apple logo on a pig and people would still buy it. You're not in the glorious heyday of an Apple or an Amazon or a Microsoft. Remember that next time you come at me with these stupid comments.
Listen to the advice and implement it because it's such basic I don't actually know why Apple doesn't implement it. Oh yeah, I do know why. Because they're a billiondoll company and you're not. By the way, this is an Apple. I didn't have any apples in the office.