- Video
You don't need a website any longer because of AI. True or false?
AI reads your website more than people do. If your website is wrong, so is the answer.
▶Play the video: You don't need a website any longer because of AI. True or false?There’s a wave of videos on TikTok and YouTube saying you don’t need a website any more. AI has “cooked” websites, whatever that means. Nobody visits them, apparently (they do), and everybody just asks AI. Total bollocks.
It misses one important detail. When you use AI to find out about a business, where do you think it gets the information? From the business’s website.
So take their advice, delete your website or stop updating it, and AI still turns up to read it. It reads something out of date. Where the information isn’t there, it guesses, or makes it up. You end up in the AI answers with the wrong prices and a team who left two years ago. Worst of both worlds.
Your website needs to explain you, your team, your services and your prices, and it needs updating as often as you can. Not because more people are visiting. Because more AI crawlers are.
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Read the full transcript
Your website is less powerful today than it was a year ago and in another year it's going to be all but useless at actually getting you more business. Uh, no. Total bollocks. Here's why. Because of clowns like that guy and AI, I'm seeing a huge wave of people and videos on TikTok and YouTube saying shite like that that just blatantly isn't true.
They're saying things like, "Uh, you don't need a website any longer. AI has cooked websites." Whatever that means. But what they mean is because nobody visits your website anymore, by the way they do. And because everybody just uses AI to read all your information, they don't, you don't need a website any longer, apparently. But this does miss a very important detail.
Let's go over there. When you're actually using AI to find information out about any business, where do you think it gets all that information from? It gets all that information from your website. But if you decided to listen to these plebs and delete your website or not update the information on your website any longer, when AI comes to your website to crawl that information, the information that it's crawling is just plain wrong. So then you get the worst of both worlds.
You have your website appearing in AI, but the information that's in it is wrong. But guess what AI does if the information on your website is wrong? Well, in that instance, AI just makes up the information. It guesses it or it just provides the wrong information to you again. So the truth is that now you need your website more than ever and it needs to be more accurate than ever to keep AI in check.
Your website needs to be full of good information that explains your team, that explains you, that explains your services, your prices, your in times and everything like that and it needs to be updated as regularly as possible. And it's not because more people are going to be visiting your website, it's because more AI crawlers are going to be visiting your website asking for that information. So don't listen to wankers like Wes on YouTube, keep your website and keep it updated, yeah?