- Video
Your customers are asking: 'can I afford this?'
Nobody wants a 45-minute discovery call. They just want a number.
▶Play the video: Your customers are asking: 'can I afford this?'You land on a website. You like the design, you like the tone, and you’re thinking this looks like the kind of company you’d want to work with. Now your brain asks one question. Can I afford this?
Not what’s their origin story. Definitely not how many awards they’ve won. Just can I afford this.
So you scroll. No numbers. You scroll a bit more. Still no numbers. Your brain fills the gap, and it usually fills it with “too expensive”. You leave. You don’t call, there’s no enquiry, and you click the next result in Google looking for someone who does show their prices.
People don’t want a 45-minute discovery call. They don’t want a proposal. They don’t want to jump on a Zoom and explore whether you’d like to work together. They want a ballpark. A number. There’s more in should you put prices on your website?
Want us to look at your website?
Send us your website and we'll reply with the first things we'd change. A real person reads it, not a bot.
Read the full transcript
Imagine this, you land on a website, you like the design and you like the tone of the website and you're thinking, "Yeah, this looks like the kind of company I would probably want to work with." Now your brain is asking one question. Can I afford this? It's not what is their origin story and it's definitely not how many awards have they won. It's just can I afford this? So you scroll up and down the website and you don't find any numbers.
You scroll a little bit more and you still don't find any numbers. You can't find how much this service costs. Now your brain starts to fill the gap and what does it usually fill it with? It's too expensive and you leave the website, you click off, you don't call them, there's no inquiry and you are gone forever clicking on the next website in Google attempting to find a service that you like with pricing on the website. People generally don't want a 45-minute discovery call.
They don't want a proposal. They don't want, "Let's jump on a Zoom and explore whether we'd like to work together." They just want to find out if they can afford something. They just want a ballpark. They just want a number.