A dinosaur website is one that stopped matching your business a while back, and nobody noticed.
Ten people on the team page and five of them have left. Opening hours that say 10am when you open at 11. Services you stopped offering two years ago. Photos of an office you moved out of.
None of it looks like a disaster on its own. Put together, it tells a customer you’re not paying much attention, and if you’re not paying attention to your own website, what are you going to be like with their job?
Your website sits in the middle of everything else you do. Every ad, every post, every conversation ends up pointing at it. When it’s out of date, all the money you spend on the rest works harder for less.
Do I need a new website? runs through the signs.