- Video
Your website is never 'done'
A bargain bin website won’t cost you much to make. It’ll cost you everything in marketing.
▶Play the video: Your website is never 'done'The mistake I see most businesses make is thinking that once the website is done, they can wash their hands of it and never spend money on it again. It couldn’t be further from the truth.
Whether you’ve got a bargain bin website or you spent thousands of pounds, it’s never done. Things change. Your marketing moves on. You have to react to the market and to what your competitors are doing.
Most people think they have a website. Some people think they have a digital marketing tool. The second one sounds a bit up yourself, but it’s the attitude you need. If the website is poor, none of your other marketing will work properly.
If you just want a website because you’re a new business and think you need one, it doesn’t really matter what you pay. It’ll bring you nothing. A bargain bin site won’t cost you much to make. It’ll cost you everything in marketing, until you invest properly. There’s more in buy cheap, buy twice.
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Read the full transcript
This is the key mistake right here that I see most businesses make. They think when a website is done and they can wash the hands of it and they'll never have to spend money on it again. It couldn't be further from the truth. Whether you've got a bargain bin website or you spent multiples of thousands of pounds, your website is never done. Things change.
Your marketing moves on. You have to change and react to how the market is. You have to change and react to what your competitors are doing. The key difference is this. Most people think they have a website.
Some people think they have a digital marketing tool. Whilst the second one, having a digital marketing tool, sounds a little bit up your own ass. It's actually the attitude that you need to have about your website. And if this thing that you have here is a piece of none of the other activities that you do in your marketing will ever work properly. If you want your website to be a marketing cornerstone, you have to do it right and spend a serious amount of money.
If you just want a website because you think you need one because you're a new business, you can pay any amount of money and the money you spend doesn't really matter. But be assured that website will bring you nothing. It'll be no kind of marketing tool whatsoever. The main real point I'm getting at with this video is that whilst the bargain bin website won't cost you much to make, it'll cost you everything in terms of your marketing because your marketing [clears throat] won't be able to work until you invest seriously in a proper site.