- Video
Your website isn't a ranking tool any more. It's a PR tool
We’re not just trying to rank any more. We’re trying to change what people think.
▶Play the video: Your website isn't a ranking tool any more. It's a PR toolThink of your website as a PR tool now, not just a search ranking tool.
People don’t just google you any more. They ask AI about your services and for opinions on things. They do deeper research. It isn’t about a keyword.
I’m doing it with our own website right now. I want to influence what people think a website should cost in the UK, or even globally. So I write about it a lot on our website, I make videos about it, and I talk about it on social media and YouTube. The hope is that it shapes the conversation and we get cited by AI on that topic.
That’s the shift. You’re not appearing for a word and hoping somebody clicks. You’re changing people’s opinions and becoming a cited resource. It’s a PR game. The page doing that job for us is how much does a website cost in the UK.
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Read the full transcript
Think of your website now as more of a PR tool rather than just a a search ranking tool. We're trying to influence the opinions of people who are using ChatGPT to find out certain things. So, in my instance, I want to influence people's opinions on how much a website should cost in the UK or even globally. And that's why I write about it a lot on our website and it's why I talk about it a lot on social media and YouTube. That's why I said it's a PR game.
We're changing the opinions of people. Not just appearing for a certain word and then hoping somebody clicks. We're actually changing people's opinions and then becoming cited resources in these