- Video
Your website looks good - but does it work
Looking fine isn’t the same as working. If people give up before the page loads, the design isn’t doing much.
▶Play the video: Your website looks good - but does it workIf your website isn’t bringing in enquiries, the likelihood is it’s just not very good. And there are several levels of not very good.
One of them is speed. Put it through PageSpeed Insights and you might find it’s slow. A website can look perfectly fine and still be painfully slow. If you’re running ads to it, that’s money wasted. People land on it, it takes too long, and they don’t enquire. The design doesn’t do much for you if nobody waits for it to load.
Then there’s age. You probably wouldn’t keep your phone if it were over five years old. With websites, for some reason, we decide they’ll last longer than Dracula. They won’t. Yours probably needs an update.
Check how it performs, not just how it looks. PageSpeed Insights explained is a good place to start.
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Read the full transcript
Your website is not generating any inquiries because the whole likelihood is that it's probably Now, to emphasize that in some way, there's several levels of shitness when we come to websites. One level of shitness is if you stick it in page speed insights, it's quite a slow website and it don't work very well speed-wise. So, if you're running ads to it, it won't work. It'll take too long for a customer to land on it and they won't inquire. If you imagine your website is like your iPhone or whatever, other phones are available, you would probably not be keeping your phone if it were over 5 years old.
But, when it comes to websites, for some reason, we decide that it's going to last longer than Dracula. So, probably needs an update and it's probably