- Video
Your website needs a lead magnet
Some visitors are ready to buy. Some aren’t yet. A lead magnet is how you keep hold of them.
▶Play the video: Your website needs a lead magnetYour website gets two types of potential customer.
Type one is ready to buy. They land on your site, they click buy or fill in the contact form, and they purchase. Done.
Type two isn’t ready yet, but does want to buy from you at some point. That could be any time from now to a year’s time. You need to capture them, and that’s what a lead magnet is for.
Two examples. On our website you put your URL into the roast tool and it emails you the result. Add your email address and I’ll personally get back in touch. On Caroline’s website there’s a free marketing template to download. You use it, you like it, and then you get in touch with Caroline.
So a lead magnet is something valuable you give to someone who isn’t ready to buy. It convinces them of your expertise, so you’re the one they remember when they are ready.
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Read the full transcript
Your website needs a lead magnet. Here's why. With business websites, you're going to get two types of customer. Type one, they come to your website, they're ready to buy, they click buy, or they go to your contact form, and they purchase from you. Done.
Type two are a little bit different. Type two are not quite ready to buy yet, but they do want to buy from you at some point in the future, and that's when a lead magnet comes in to convince them to buy. Here's some examples. On our website, you just come to our website, fill in the Roaster Meter, sticking your web URL, and then it'll email you with a result. You can also put your email address in, then I'll personally get back in touch with you.
On Caroline's website, she's got a free marketing template that you can download. So, you go on the website, you look at the free marketing template, you download it, and if you like it, you use it, and then you get in touch with Caroline. And there, my friend, are two examples of lead magnets. So, if you're still not quite sure what a lead magnet is, a lead magnet is a way to entice a potential customer who isn't ready to purchase from you to convince them of your expertise so they do buy from you when they're ready to buy. That's it.
That's a lead