- Video
Your website should have its prices on it
People can’t buy from you when they don’t know what you sell or what it costs.
▶Play the video: Your website should have its prices on itThe number one mistake I see on business websites is that you can’t tell what the business is. You land on it and it says nothing. Who are you? What services do you offer? Where do you work from? How much does it cost? None of it’s there.
So somebody picks up your business card, goes to your website, has no idea what you do, and leaves. They don’t buy, because they don’t know what you’re selling.
By some crazy miracle, a few work it out. Then they look for the prices and can’t find any. They don’t want to email you to ask. So they go to another provider who does show prices, and buy from them.
All you had to do to solve that was put your prices on it. Go to your website, add a page, call it Prices, and put your prices on it. That’s it.
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Read the full transcript
Your website should have its prices on it. This is it, your website. The number one mistake I see most businesses making with their website is that you don't know what it is. When you land on it, you look at it and it says nothing. What is it?
Who are you? How much does it cost? What services do you offer? Where do you work from? None of this information is available.
And because of that, when somebody does come to eat, they don't know what you do. So, they look at your business card, they come to your little website, and then they land on the website, have no idea what you do, and then they leave and never come back, and they don't buy your services because they don't know what you're selling. By some crazy insane miracle, they actually work out what it is, and then they go on your website, and then they can't find the prices, and they can't buy it because they don't know how much it costs, and they don't want to email you to find out. So, they go to another provider who does have it on it, which is the prices. And all you had to do to solve this little problem was, well, put your prices on it.
Just go to your website, pick a new page, call it prices, and then just put it on it. That's it.