- Video
Your website should SELL and REPEL people
People don’t click vague suggestions. They click decisions.
▶Play the video: Your website should SELL and REPEL peopleMost calls to action on websites are vague. Contact. Get in touch. Submit. They’re not next steps. They’re a tentative suggestion. Oh, would you please look at this?
People don’t click suggestions. They click decisions.
Your website should sell and repel at the same time. Attract the right people, and scare off the wrong ones as quickly as possible so you don’t have to deal with them.
Selling means one clear action. Book a 15-minute call. Request a quote. See pricing. Get a website audit. Specific things you want people to do.
Repelling means saying who you’re not for. If you work best with certain types of client, say it on your website. If you have a minimum budget, say it. If you only serve the UK, say it. Otherwise you get enquiries from people you can’t help, who aren’t in your area, or who don’t have the money to work with you. Putting prices on your website does a lot of that repelling for you.
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Read the full transcript
Most call to actions on websites are pretty damn vague. It'll say something like contact, get in touch, submit. They're not next steps. They're like just a weird tentative suggestion. Oh, will you please look at this on my website?
People don't click vague suggestions. They click on decisions. The brutal truth of this is that your website should sell and repel at the same time. It should attract the right people and scare off the wrong people as quickly as possible so you don't have to deal with them. There's two main ways we're going to sell and repel.
Number one is give one clear action on your website. It can be something like book a 15-minute call, request a quote, see pricing, get a website audit. Those are very specific actions that we want people to take. Now, we want to repel people. If you work best with certain types of clients, say it on your website.
If you have minimum budgets, say it on your website. If you only serve the UK or other regions, say it on your website. Because otherwise you're going to get inquiries from people who you can't help, who don't live in your area, who don't have the money to work with