- Video
Your website users will punish you for this
Nobody will ever thank you for a fast website. They’ll just quietly leave a slow one.
▶Play the video: Your website users will punish you for thisNobody visiting your website will ever compliment you on how fast it loads. But they’ll punish you if it’s slow, and you’ll never know, because they stay silent. They click back and never return.
The old Rucklidge Law website took over 6 seconds to load. That doesn’t sound like much. After 3 seconds, 40% of potential visitors have left. After 6, you’ve lost over half of them before they’ve seen what you do.
Those people never see your offer. They don’t see your logo, your brand or anything about you. They get impatient and go to the next site.
It matters more now than ever. Amazon, Google and Netflix have set people’s expectations, and everything loads instantly. If your site doesn’t feel as fast as the ones people use every day, it feels broken by comparison.
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Read the full transcript
Let's talk about something that none of your website visitors will ever compliment you on, but they'll absolutely punish you for it if you don't do it. And you'll never know if it's an issue because they'll stay silent about it because they'll just click back on your website and they'll never return. This is all about the speed of your website, how fast it loads. The old Rucklidge Law website took over 6 seconds to load. 6 seconds might not sound like much, but here's what happens in those 6 seconds.
After 3 seconds, 40% of the potential people have left. After 6 seconds on your website, you've lost over half of your visitors before they even see what you do. Every business website makes this final mistake. Their website speed is killing their sales. There's a portion of people who never see anything that you offer, they don't even see your website load, they don't even see your logo, your brand, or anything about you because your website is too slow to load and they just click off and go to the next one because they're impatient.
Nobody's going to wait 6 seconds for a website to load. This matters more now than ever before because people's expectations have been set by websites like Amazon, by Google, by Netflix. Everything instantly loads. And if your site doesn't feel as fast as the websites that they use every single day, your website by comparison will feel broken.