Zero website leads? Ask these questions

Are you currently sat staring pensively at your website wondering why it's getting zero leads? Yes, you and another million people. The questions I'm going to pose to you will allow you to go away to your website right now and fix it immediately. Well, maybe not immediately, but at least within a reasonable time frame. Over the years in my 20 odd career of designing and building websites, I have been paused this thing over and over and over.

this idea that I'm getting zero leads to my website, but I don't actually know why I'm getting zero leads with a kind of gut feel that their website is not working on some level. So, to get that out of the way, the first thing we have to do is make sure that Google Analytics is set up correctly. Now, of course, there's other analytics software out there, and Google Analytics doesn't have, let's say, an excellent track record with privacy, but as long as you're comfortable with Google knowing your date of birth, your dog's name, and when you last took a I'd recommend using Google Analytics. So, the thing is, we can't assume that your website is getting no leads based on a gut feel. We have to make sure that Google Analytics is working properly first.

I'm already getting sick of saying the word Google Analytics. There's two general main ways of setting up Google Analytics. You're either going to set it up with just a Google Analytics piece of code from inside Google Analytics or you're going to set it up through Google Tag Manager. What you want to do first of all is check that the code is inside your website. So, view the source of the website and make sure there's some code in there.

And if Google Analytics still isn't installed properly, you might as well stop this video and go fix that first. Don't worry, I'll still be waiting when you come back. Have they gone now? Let's move on. When we say that we don't know whether we're getting leads, what often happens is that you're achieving leads, so people are filling out the contact form, but you don't actually know or Google Analytics doesn't know that it's happening.

In those instances, if you're also running Google Ads, it can affect your ads because you need to be tracking a conversion inside Google Ads to actually update Google Ads to tell it that it's working. Now, it sounds like I'm saying Google Ads too much, and it's weird. Now we've got all of that sorted, we can move on to the main questions that I think you need to ask to make sure that your website is tracking leads and to discover why you're getting zero leads. The first one is surprisingly simple. How much traffic is your website currently getting?

Now we've got Google Analytics set up. You can go look at it and figure that out. Now I'm going to make some assumptions here. Most businesses or most websites rather are going to be achieving a 1 to 3% conversion rate. So what I mean by that, if your website is getting 100 visitors per month and your conversion rate is only 1%, that means that for every 100 visitors you get, only one person is going to fill out the contact form and expect you to get back to them generating a lead.

You haven't got enough to be able to make any kind of educated guess on whether your website's working properly. You need to go run some Google ads, figure out how to get more traffic to your website, start making YouTube videos, figure out a way to get more eyeballs on your website. A bonus point on this. If you are only getting 100 people, it could be you looking at your website. It could be a mum looking at your website.

It could be your dog looking at your website. It's more unlikely that's your dog, but it could still happen. We can't assume that all 100 of those people are quality people that are ready to buy. They might just be browsing. It might even be your competitor.

That's why it's important that we need to increase the traffic before we make any assessment on any of this stuff. Stop the video here. go get more traffic by Google Ads or blogging or whatever and then come back to the video later. I'll still be waiting. Let's move on to the next.

How much did you spend on your website? I'm smiling because it's a crude question, but it's a simple way to work out whether your website is probably going to be any good. If you spent 50 quid or 50 on your website, it's probably not going to be very good. And that's probably the reason why you're currently getting no leads through it. If you spent somewhere from £500 to £3,000, what you've probably currently got is a $50 WordPress theme from Theme Forest installed on a crap server and then put on the internet and again won't be a very good website and then you won't be getting any leads.

If you've done your due diligence and you've actually got a good website and you've spent a decent amount of money on it, anywhere from 5,000 plus, although I'd probably recommend 8,000, 9,000, 10,000 plus. If you're in that price range and you're watching this video right now and your website is still getting no leads and you're also running Google ads, well, now we've got a problem. So, this is a simple question to ask yourself really. Have you spent enough on your website? Do you fall above £5,000?

If not, go get a better website and then come back to this video. Again, I'll be waiting. Let's move on. What is your website's page speed score? This is again a nice simple one, but it gives us a figure to work from to figure out actually is your website any good?

Because you may have spent bloody £50,000 on your website, but you could have still ended up with a turd. So, right now, go over to Google Page Speed Insights, punch a URL into there. From there, Google page speed insights will start to analyze your website and figure out on a bunch of things how it performs. The performance of your website is really damn important, especially if we're running Google ads or if we're wanting to increase our SEO. These figures are life and death.

Well, not life and death. That's a bit that's a bit of an exaggeration that one actually, isn't it? What I'm trying to say is if your figure on mobile is lower than 90 and if the figure on desktop is lower than 95, we probably have some issues that need fixing. And Google Page Speed Insights will actually tell you those issues that need fixing right now. However, everything you get from Google Page Speed Insights is number one free and number two easy to action as long as you have a bit of nouse about you and then we can move on to the next stage of this video.

So go fix that and then come back to the next point. How much AI generated content does your website currently use? If the answer is a metric ton, then you need to turn off this video right now and go delete it from your website. I should probably give people more tips though than that for this section really, shouldn't I? Yeah, let's do that.

So, I want to begin with a story for this section. So, over the last couple of years, ChatGPT has become very popular and people are using ChatGPT more and more to generate website content, i.e. words for people's websites. And one website sticks particularly in my mind. When the website came to me, it only ranked for around 5 to 10 keywords inside Google.

The website had been online for a number of years and most websites at least rank in the tens of keywords in Google rather than just 10 keywords in Google. I began digging around the website and I noticed hundreds of blog articles on it. And then when I dug into those blog articles a little bit more, I started to discover a worrying pattern with them that they were all very generic. They had lots of m dashes in them and many of them finished with here's the kicker. The dead giveaway that ChatGPT had been used for the vast majority of these articles.

Suddenly, this situation made sense. The website was being downranked by Google or at least frozen in Google rankings because of its overuse of AI slop. It's clear to me that Google are starting to target websites that are overusing AI. And in fact, if you look at the spam policies for Google search rankings, they have a section on this that actually talks about overuse of AI on websites that are trying to manipulate search engines, they will consider that as a spam website and freeze your website in place inside Google. If you're in that situation right now, and I am wagging my finger at you right now.

If you're in that situation right now where you've overused AI, ChatGPT, any of that shite on your website, Google will come after you and will notice it eventually. If you have generic content that is clearly AI, why would somebody come to you when it looks like a robot's written your content? Well, they wouldn't, would they? If you've done this, go over to your website now, go delete all the ChatGPT content, then come back to the video. I'll move on in the meantime.

The final one is kind of a generic woolly one, but it's also very, very damn important. How much effort have you actually put into the content on your website? I'm talking about words. I'm talking about photos. I'm talking about does your website include any video?

Did you take months, weeks using a professional copywriter to write the content beautifully, making sure it had all the correct keywords in, making sure it's going to rank for Google, or did you just out the content in one afternoon in a word document and send it off to your web developer? If the answer is the latter one, then we have problems. The words that you use, does it have spelling mistakes? Does it make sense? The images that you use, is it of you or is it general stock photography?

videos on the website. Are they professional or are they just slapped out of an iPhone? All of these things kind of give a general repretate I'll put my teeth in and try and say that again. All these things kind of give you a general reputational feel across to your website. Remember that somebody's coming to your website probably seeing you for the first time.

And if it just looks a bit loweffort, why the hell would they get in touch with you to ask you about your services? The answer to your question, why am I receiving zero leads? Might not be that you have a rubbish website in terms of performance or that you didn't spend enough. It might simply be that the content is just low effort or it isn't answering the questions that your customers are expecting. What I suggest you do at this point, see as though this is the last question we're going to get to, is go over to your website and look at five of your competitors who you know have done a good job in your industry.

Go look at their websites and compare it to yours to answer the content question. What does their content look like? Does it look professional? Does it look better than yours, worse than yours, whatever? Where do you sit on that benchmark right now?

And even go ask some of your existing customers. Go ask them to look at your website. Ask them what they think. Is this website any good? Would you purchase from this website, bearing in mind that you've already purchased from me?

Is it a true representation of my service? So, I hope those questions were useful. And depending on how you answered those questions that I posed to you, you've probably got some homework to go do right now. You probably didn't listen to me about stopping the video and coming back. If you're still stuck with any of these questions that I've paused in this video, or you're unsure about the answers, you can go over to my website now and book a free 30inut conversation so we can discuss these exact issues that I've paused in this video.

If you don't want to do that and you just want to use this video, good luck to you and I'll probably see you again on one of the other videos because you still want to fix it. I said that with a bit too much glee then actually, didn't I? That wasn't very nice. I'm sorry about that. I am actually a nice person, but an evil bit of me did come out.

Anyway, I'm going now. So, try your best with those things. All right. And we'll catch up on the next video. Oh yeah.