Rucklidge Law

Overview

Rucklidge Law is a solicitors’ firm that helps people through some of the hardest moments in their lives — including legal issues involving children and family. Their old website didn’t reflect any of that. It was a basic, off-the-shelf WordPress template — not custom, not memorable, the kind of site you’d scroll past without a second thought.

And that was exactly the problem. A basic template doesn’t build trust, and it doesn’t win clients. We rebuilt their site from the ground up — brand, design and build — so it works as their best salesperson, 24/7. Conversion rates are now up by as much as 35%.

The challenge

The old site looked the part, but it wasn’t doing a job. A website in 2026 isn’t a digital brochure — it’s a salesperson working every hour of every day. If it isn’t built that way, it’s losing you customers every hour of every day instead.

• Stock photos that only said “we exist.” Generic imagery that could’ve belonged to any business.
• Words that confused. Business-speak and legal jargon, when visitors just wanted to know “what’s in it for me?”
• No clear next step. Hardly a call to action in sight, so visitors hit the back button and clicked the next firm instead.
• Design that didn’t convert. A generic template with no visual hierarchy.
• It was slow. Over six seconds to load — and after six seconds you’ve already lost more than half your visitors.

What we did

We didn’t make it prettier. We made it work — fixing the five things that quietly cost Rucklidge Law business.

1. Images that prove, not decorate. Out went the stock photos. In came the real Rucklidge Law team and genuine results — built to earn trust in the first three seconds.
2. Words that clarify. Every headline now answers one question: what’s in it for me?
3. Calls to action that guide. One clear, hard-working CTA runs through the whole site: “Book your free 30-minute consultation now.”
4. Design built to convert. A clear visual hierarchy points straight to booking a call, and we cut the navigation down to the two things clients actually want: services and fees.
5. Speed that keeps people around. The new site loads in around two seconds — on every click, and faster on a phone than most sites are on desktop.

We also did something unusual for a solicitor’s website: we published the fees. Every service page now follows a deliberate path — what the service is, the clear process, the likely cost, real testimonials for proof, and a simple contact form.

The results

A site that finally works like a salesperson instead of a brochure — conversion rates up by as much as 35%, and load time down from six seconds to around two.