Customer relationship management (CRM)

What is a customer relationship management (CRM)?

A customer relationship management system is a piece of software which records information about a business’ customers, staff and suppliers. You may already have a customer database within your business which is a record of all the customers you deal with. A CRM makes collecting and managing this data easy and can offer other functions which makes interacting with your customers quick and efficient.

Richard Keys

Rich is Genius Division's technical director. When he's not building Lego or painting toy soldiers he's probably having fun with his kids. Lover of mountains and reading: Stephen King and Middle-earth are among his favourites.