Search engine optimisation

What is search engine optimisation?

Search engine optimisation is the practice of affecting the visibility of a website on a search engine such as Google.

There are many methods in which this can be achieved such as improving content on your website, writing new content that appeals to the keywords that you’re looking to target and also getting relevant inbound links from relevant third parties.

Photo of Craig Burgess

Craig Burgess

Craig is Genius Division's creative director. At weekends, he likes to strangle and grapple fellow Brazilian jiu-jitsu enthusiasts throughout the country. In his down time, he peruses the internet's finest cat videos.