A website refresh has proved highly effective in promoting charitable organisation PHA UK (Pulmonary Hypertension Association UK).

As an organisation which supports people suffering from pulmonary hypertension, it now effectively communicates and connects with its users, supporters and medical professionals to share information, encourage donations and raise the profile of PH.

Project objectives

PHA UK had a website in place prior to their refresh, however it was difficult to update as it had been built on a platform that was extremely complex for the organisation to maintain. They needed a site that could be easily updated and managed. Other priorities were that the site engaged with its users and encouraged them to get involved with the charity.

Our Work

The organisation had commissioned a consultant to carry out the design work for the project and we worked with him to develop his concept into an operational website. We developed the site with the functionality that would allow PHA UK to engage with its users through contact forms, donation pages and participate in research and survey work. We linked the site to social media pages to maximise connectively. Throughout the project we worked collaboratively with PHA UK’s consultant to create their ideal website.

Creating a positive impact

Following our development of the PHA UK website, they now have a user friendly, clear, bright website that is used by both the general public and healthcare professionals. It is both helpful and positive in its approach to publicising details of PH. Although the website contains lots of factual information it is presented in an easy to find and read format. Users can easily make requests to receive publications, booklets and DVDs via post, and find out how to become a member and get involved in fundraising and research work. The site also now operates on mobile devices, giving an improved user experience. 

Our work has resulted in:

  • 61,000 visits over a 12 month period
  • Site now compatible with mobile devices facilitating 37% of all visits

We are extremely happy with the numerous projects that Genius Division have done for us. They fully understand the importance of delivering easily consumable information to our membership and they’ve delivered a website that will help us do this. We consider Genius Division to be one of our trusted partners offering valuable input into projects, as well as delivering high quality outputs. This is why we have used their expertise for several years. They’re very knowledgeable, professional and responsive when called upon.

Shaun Clayton, Director of Membership Support

Our experts

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Richard Keys

Technical Director

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Craig Burgess

Creative Director

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James Sheriff

Managing Director

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Joe Hopper