As a not-for-profit social enterprise and charitable company, BPL is a highly regarded sports and leisure organisation with facilities across Barnsley, Bassetlaw, Mansfield and Pontefract.
“We couldn’t be happier with the end product. We’ve had fantastic responses from our customers and staff, who are usually our biggest critics.” “I would definitely recommend Genius Division to anyone thinking of transforming their website. It completely conveys our brand and the message we are trying to portray which has only been made possible by Genius Division taking the time to understand our needs and our new brand. We couldn’t be happier with the outcome and it’s definitely been a successful investment!”Daniel Bryning, BPL
When BPL approached us to discuss their new brand launch we were really excited at the prospect of working with them.
Their venues include a fantastic range of facilities including a waterpark, bowling facilities, fitness centres, golf courses and the Metrodome Leisure Complex which is an award-winning regional attraction in Barnsley.
BPL were rebranding their Fitness Flex brand to Your Space, and asked for our help with their online strategy.
BPL had already commissioned their new look brand Your Space and now needed a suite of new websites to promote their facilities and activities, taking them forward with their new brand.
Fitness Flex were operating one main website which covered all of their centres and facilities, but we felt a better strategy would be to split out their websites—making a new Your Space website per location. It would allow us to better target search engine terms on a local level, and make the user experience simpler.
We designed and built a main landing website for Your Space with the purpose of unifying all the individual leisure facilities across the region. The website would act as one place that could point users to their nearest centre and help potential customers find the facilities they were looking for from the wide range of options that Your Space offered.
For the main website, we created a high impact design with a clear and easy to navigate menu, enabling users to quickly find what they are looking for.
One of the first microsite’s to go live; Your Space Pontefract was designed to reflect the look and feel of the main website. It is tailored to the Pontefract gym and offers details of fitness classes available, membership rates, special offers and contact information regarding the venue.
The website links to social media sites such as Facebook, Twitter and Instagram. We have integrated an existing online booking system and timetable so that users can easily book classes at the venue.
Creating a Positive Impact
Our work has achieved the following results:
- a 57% increase in session visits
- Page 1 in Google for top 8 key search terms within 1 month
- No.1 in Google for top 5 key search terms within 1 month
Following the success of the Pontefract micro site we have continued to build and launch websites for BPL for the areas of Royston, Mansfield and Hoyland.
How we can help your business
BPL is a leader in health, fitness and sports facilities across the region and we are thrilled to have worked with them to help them deliver their major branding initiative.
Our experience and knowledge in creative website design and development can help your organisation achieve its creative vision. If you have an up and coming design or re-branding project and you’d like to work with an agency who listens to your ideas and makes them happen, just give us a call.